Having a good link portfolio is a very important and delicate process because any website that links to your website, influences your Google ranking in one way or another.
Not all links to your website will have a POSITIVE effect, some links going to your website can have a NEGATIVE effect, and some going to your website will have NO effect.
There are a lot of misconceptions about building links.
Just to clarify.
The purpose of link building, also known in the seo world as off-page seo.
1. To improve your Google Page Rank, (the importance, Google places on your website). 2. To achieve better positions in the Google results for your targeted keywords.
In order to achieve each of the above outcomes, the links have to be set up in different ways.
The important factor is the TYPE of links and not the QUANTITY of links.
Just generating thousands of incoming links will not result in top positions on Google.
There are two types of inbound links, these are:
Basic un-optimised links;
Basic links will increase your Google Page rank.
These optimised links will move your website up the Google results.